Steel Heels

Stamped in Steel

It takes a set of steel somethings to set up your own business, especially when you’re a woman opening an automotive repair shop in a traditional province like Prince Edward Island. Miranda MacIssac, owner of Steel Heels Automotive Service and Repair, recently strapped on a pair … of steel-toed boots and did just that. 

Steel Heels Owner Miranda Macisaac Miranda-MacIssac torqueing truck tires
Steel Heels Owner Miranda Macisaac Miranda-MacIssac torqueing truck tires

Getting Her Start

Miranda discovered her love of vehicles and mechanics as a child, when at just 10 years old she fell in love with dirt bikes. She grew up loving the work and finally achieved her Red Seal in 2016. Since opening Steel Heels in 2019, she’s been active getting girls interested in the trades and has even welcomed groups of women from Trade HERizons into her garage to check out the experience of working on cars from a womans’ perspective. 

It Had to be Her

It was only natural when it came time to hire additional staff, Miranda would hire staff who are also strong-willed, empowered tradeswomen. In June Miranda hired Ashton Weibel as an apprentice. Ever since, Ashton and Miranda have been a team, working closely in the shop. 

In addition, upon achieving her Red Seal Automotive Mechanics, Ashton plans on staying on with Miranda as a Red Seal Journeyperson.

Reach an Understanding 

Miranda’s goal, in addition to running a successful woman-led business, is to empower and educate her clients to be safe, confident, and knowledgeable about their vehicle, which is why she runs a number of training events like the popular ‘Auto Know Clinics’ and boasts five star reviews from all her clients. 

Like Rod and Piston

Steel Heels Logo

And how’s the relationship going between the garage and the office? We’ve been getting our cars serviced at Steel Heels ever since, says office co-ordinator Joan Paynter. 

“I for one have used Miranda’s services, having a brake service and my winter tires put on,” Joan says. “The service is quick, professional, and always handled with a smile.”  

Miranda is a great partner to the office and a proud supporter of women in the trades. She’s always willing to chat about her experience with women considering the trades. If you’re looking for advice or information about joining a trade, reach out to us and we’ll connect you with mentors and resources to get your career revving!

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